Upgrade Your Oral Health - HSA/FSA Eligible

Founders Edition Bundle
Founders Edition Bundle
Founders Edition Bundle
Founders Edition Bundle
Founders Edition Bundle
Founders Edition Bundle
Founders Edition Bundle
Founders Edition Bundle

Founders Edition Bundle

$299

1
Circular checkmark icon indicating a confirmed or completed feature. HSA / FSA eligible
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Shield with a dollar sign symbolizing Feno's money-back guarantee. Money-Back Guarantee

Shipping

Free shipping within the USA. See more info in checkout.

What’s Included

  • Feno Smartbrush
  • Feno Smarthandle
  • Feno Snap Charger
  • 1 TrueFit Mouthpiece
  • 3 Tubes of Feno Foam foaming toothpaste
  • 1 FREE tongue scraper

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Plaque Removal

in just 20 Seconds:

The Results Speak for Themselves

Order Now, Pay Later
Care for your mouth illustrated with a glowing purple dental plaque visualization on teeth against a black background.
1 Week

With electric toothbrush

Even when using the most advanced electric toothbrushes, people often miss areas of the mouth or brush inconsistently and not long enough — all of which adds up to plaque build-up.

Faint magenta specks forming a mouth and teeth outline on a black circle.
1 Week

With Feno Smartbrush™

The Feno Smartbrush significantly reduces the likelihood of human error, achieving near-complete plaque removal and a consistent full-mouth clean in just 20 seconds.

Advanced Oral Care technology in the palm of your hand

High-resolution sensors and proprietary AI turn every brushing session into personalized insights, with real coaches to guide your routine.

Feno smart toothbrush station with touchscreen showing time and a morning greeting.

Fully connected

The Smarthandle sends your brushing and health data to the Feno Plus app for personalized tracking and reporting.

7-day battery

Designed for portability and travel, the Smarthandle stays charged for an entire week.

Wireless charging

Connect the Smarthandle in the Feno Snap Charger for instant and magnetic wireless charging.

AI-Powered Fit for a Comprehensive (and Comfortable) Clean

The TrueFit Mouthpiece comes in 7 sizes, each with 18,000 ultra-soft bristles on a flexible plate that adapts to your unique dental arch.

U-shaped toothbrush head with dense white nylon bristles lining the full mouthpiece.

Up to 99% coverage

The TrueFit Mouthpiece gets into tight, hard-to-reach areas to remove plaque.

20 seconds

The full-mouth design simultaneously cleans all teeth in just 20 seconds.

250 strokes

The TrueFit Mouthpiece delivers 250 strokes per cycle for a rapid clean.

Natural freshness you can feel good about

Feno Foam uses xylitol, a natural plant-based compound, to whiten teeth and fight cavities, no toxic additives or harsh chemicals required.

Feno Foam foaming toothpaste in Fresh Mint, 3.4 fl oz white pump bottle.

Lasting freshness

Natural wild mint extract leaves you feeling refreshed between brushes.

Gentle on enamel

Our unique formula protects your enamel and helps strengthen your teeth.

Micro-foam tech

Our foaming toothpaste gets into hard-to-reach spaces that traditional paste simply can’t access as well.

4.9
Rated 4.9 out of 5 stars
Based on 308 reviews
99%would recommend these products
Total 5 star reviews: 295 Total 4 star reviews: 11 Total 3 star reviews: 0 Total 2 star reviews: 2 Total 1 star reviews: 0
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308 reviews
  • CK
    Csaba K.
    Verified Reviewer
    1 week ago
    Rated 5 out of 5 stars
    Simply Genius

    I have been using the Feno U-shaped toothbrush for a while now. It’s a genius invention that makes daily brushing incredibly comfortable, while delivering a continuous premium, luxury feeling. After this, I’m certain I will never go back to traditional toothbrushes. I highly recommend Feno to anyone looking to upgrade their daily brushing routine. Their customer service is also amazing — my emails are always answered within hours. If you want your teeth to stay clean at all times, Feno is the way to go. Cleaning in record time: 20 seconds is real! Enjoy your clean, bright teeth! — Csaba, a happy Feno user :-)

    Feno
    5 days ago

    Thank you so much, Csaba!

    We're truly grateful for your thoughtful review and thrilled to hear that Feno has become such an important part of your daily routine.

    Knowing that you've found brushing more comfortable while enjoying the premium experience we set out to create means the world to us. Hearing that you wouldn't go back to a traditional toothbrush is one of the highest compliments we could receive.

    We're also delighted that our customer support team has consistently provided the responsive service you deserve. Delivering exceptional support is just as important to us as creating innovative products, and we're so glad it's been part of your experience.

    Thank you for your recommendation, your trust, and for taking the time to share your experience. We're honored to have you as part of the Feno family and look forward to continuing to make every brush feel like an upgrade! 💙✨

  • TB
    Timothy B.
    Verified Reviewer
    1 week ago
    Rated 5 out of 5 stars
    Sparkling teeth

    The Feno is an amazing product, I’ve never had cleaner teeth.

    Feno
    5 days ago

    Thank you so much, Timothy!

    We're thrilled to hear that you're loving your Feno! Knowing that it's giving you the cleanest feeling you've ever experienced is exactly what we hoped to achieve when creating the Smartbrush.

    Thank you for taking the time to share your experience and for your kind words. We're honored to have you as part of the Feno family and truly appreciate your support. Here's to many more sparkling smiles ahead! 😁✨

  • TB
    Troy B.
    1 week ago
    Rated 5 out of 5 stars
    Great design

    Effective at cleaning my teeth and ai helps me stay sharp with all information

    Feno
    5 days ago

    Thank you so much, Troy!

    We're thrilled to hear that you're enjoying your Feno! It's wonderful to know that you're experiencing an effective clean while also finding value in the AI-powered insights. Giving our customers a better understanding of their oral health is an important part of the Feno experience, and we're glad it's helping you stay informed and engaged.

    Thank you for taking the time to share your experience and for being part of the Feno family. We truly appreciate your support and look forward to continuing to innovate your oral care journey! 💙

  • B
    Brian
    Verified Reviewer
    1 week ago
    Rated 5 out of 5 stars
    Snap charger replacement

    I had a great experience with Feno. The staff was professional, friendly, and made the entire process easy from start to finish. They took the time to answer my questions, communicated clearly, and provided excellent customer service. I really appreciated their attention to detail and commitment to making sure everything went smoothly. I highly recommend Feno to anyone looking for reliable, high-quality service.

    My email address is *****

    Thank you

    Feno
    5 days ago

    Thank you so much, Brian!

    We're delighted to hear that you had such a positive experience with Feno! It's wonderful to know that our team provided professional, friendly support and made the entire process easy and stress-free for you.

    We take great pride in delivering clear communication and making every customer interaction as smooth and hassle-free as possible, so your kind words truly mean a lot to us.

    Thank you for your recommendation and for taking the time to share your experience. We're grateful for your support and honored to have you as part of the Feno family! ✨

  • IR
    Isaiah R.
    Verified Reviewer
    1 week ago
    Rated 5 out of 5 stars
    Easy setup and use

    I ordered the founders edition of the Feno toothbrush. I’ve tried other brands that are similar and quantity was matched with the quality. The other brands did not give a satisfactory result that I have received with my Feno toothbrush. I have always struggled with teeth brushing. The process I know is good for my health, but like most people, I am lazy and forget to add it to my routine. I love my Feno toothbrush. I pop it in, 30 seconds later and my brushing is complete. With the Feno toothpaste it makes cleaning a breeze. I highly recommend this product if you are lazy with your brushing routine!

    Feno
    5 days ago

    Thank you so much, Isaiah!

    We're thrilled to hear that you're loving your Feno! Knowing that it has helped make brushing easier, faster, and more consistent is exactly what we hoped to achieve when creating the Smartbrush.

    We especially appreciate you sharing your experience after trying other similar products. It's wonderful to hear that Feno delivered the quality and results you were looking for, and that the combination of the Smartbrush and Feno Foam has made it so much easier to stick to your oral care routine.

    Thank you for your recommendation and for taking the time to share your experience. We're honored to have you as part of the Feno family and are grateful to be part of making your daily routine a little easier! 💙

FAQ

How is the Feno Smartbrush™ different from other electric toothbrushes?

The Feno Smartbrush is a radical step forward for oral health. The average toothbrush has 2,500 bristles; the Feno Smartbrush has an average of 18,000. The average toothbrush brushes each tooth one at a time; the Feno Smartbrush brushes all teeth simultaneously. The average brush cycle takes 120 seconds; the Feno Smartbrush takes 20. The Feno Smartbrush is also the first brush that takes deep scans of your teeth and gums to provide ongoing insights into the condition of your oral health. An astonishing 90% of individuals suffer from some form of gum disease, an oversight we aim to correct with the Feno Smartbrush, designed as the product to bridge oral health and overall health.

Does the Smartbrush need any user technique to work effectively?

The Feno® Smartbrush is designed to be user-friendly and requires minimal technique for effective use. While the advanced technology, including the TrueFit™ Mouthpiece and ArcFlow Tech™, ensures comprehensive cleaning, users should still follow a simple technique for optimal results. While the Smartbrush is on, it is recommended to move the TrueFit™ Mouthpiece in a slow circular motion. This motion helps to achieve optimal bristle contact with all areas of the teeth and gums, enhancing the brushing results.

How does the Feno app provide personalized feedback and advice on oral health?

The Feno app revolutionizes personalized oral care by leveraging advanced technology and professional expertise. Embedded in the Smarthandle of the Smartbrush is a scanner that captures images of your mouth, including critical areas like the gumline, tooth integrity, and signs of inflammation. Once you complete a scan, the data is automatically synchronized with your profile on the Feno app. This seamless integration ensures that your oral health information is consistently up-to-date and readily accessible. The app then utilizes a dual approach for analysis: a network of licensed dentists and an evolving machine learning model. These dentists review and annotate your scans, providing valuable insights into your oral health status. Their annotations not only offer you personalized feedback and advice but also contribute to training our machine learning model. This model is designed to recognize patterns and deliver rapid, routine insights, enhancing the accuracy and effectiveness of the feedback you receive over time. Additionally, the app's chat feature allows you to directly communicate with a dentist from our network. This functionality enables you to discuss your scan results, ask questions, and receive expert advice, all within the app. You can easily share your scan data and reports with your dentist during these consultations, making the discussions more informed and productive.

Is there privacy built-in with the scanner?

Yes, the Feno Smartbrush includes multiple built-in privacy features for the scanner. The device is equipped with a secondary privacy chip, ensuring that all operations related to the scanner are securely handled. This chip prevents remote access to the scanner, enhancing the security and privacy of the device. Additionally, all data collected by the scanner is encrypted, providing an added layer of security to protect users' personal information.

Does Feno work without the app?

Yes. The brush is fully functional on its own. The app just adds to it: tracking, coaching, and insights that help you get more out of every session over time.

What's included with Feno, and are there any ongoing costs?

Feno is a personalized-fit, motorized, sensor-equipped device that brushes your whole mouth in seconds. There are two consumables to plan for: Feno Foam, and a fresh TrueFit Mouthpiece we recommend changing every three months. Everything's listed upfront, so you always know what to expect.

Can I use my own toothpaste, or do I need Feno Foam?

You can use any toothpaste you like. That said, Feno Foam is built for the mouthpiece, it spreads evenly across all 18,000 bristles at once, so every tooth gets the same coverage in that 20-second clean. Toothpaste works; foam just works better with how Feno brushes.

What if the mouthpiece doesn't fit my mouth?

Feno doesn't ship one universal size. Based on your mouth scan, we match you to the right TrueFit Mouthpiece from our seven sizes, a personalized fit, not a one-size tray (which is exactly why older U-shaped brushes failed). If it doesn't feel right at first, it's often just seating: place it in gently with the device off, bite down softly, and wiggle your jaw so the bristles reach every tooth. Still not comfortable? Reach out to support and we'll resize you. Your first two size exchanges are free.

Am I locked into a subscription?

No. Feno Plus is optional and you can cancel anytime from your account. You can also buy refills of Feno Foam one off whenever you need them.

What if I don't like it?

Every order is covered by our money-back guarantee: you have 30 days from delivery to return it. For US orders we provide the return label; outside the US, return shipping is covered by you. Just reach out to support and we'll walk you through it. And because your first two size exchanges are free, an imperfect first fit never costs you anything.

Who is Feno not for?

Feno isn't the right fit for everyone. We don't recommend it for anyone under 18, anyone with active braces, anyone with a crown placed within the last 4 weeks, or anyone with a pacemaker. If any of these apply to you, we'd suggest checking with your dentist before ordering.