Upgrade Your Oral Health - HSA/FSA Eligible

U toothbrush kit with smart brushing device, foam cleanser, tongue scraper, and app integration for personalized oral care.
Feno fresh mint foam toothpaste bottle with product benefits highlighting whitening, cavity fighting, and deep cleaning action
U shaped toothbrush for adults with smart display, wireless charging, and AI-powered app for remote oral health tracking.
CNET press quote from Carly Quellman highlighting the Feno Smartbrush's 20-second brushing time.
IoT Breakthrough Awards quote from Steve Johansson praising the Feno Smartbrush as a gateway to overall health.
Wired feature highlighting the Feno Smartbrush's built-in cameras for oral health analysis through its app.
Axios coverage describing how the Feno Smartbrush analyzes oral health markers to detect broader systemic risks.
Allure quote from Dr. Jon Marashi comparing the Feno Smartbrush's 18,000 bristles and 20-second cycle to standard toothbrushes.
4.9 Stars ★★★★★ ★★★★★ | 99% of Users Would Recommend

Founder’s Edition Bundle

$299

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Circular checkmark icon indicating a confirmed or completed feature. HSA / FSA eligible
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Shield with a dollar sign symbolizing Feno's money-back guarantee. Money-Back Guarantee

Shipping

Free shipping within the USA. See more info in checkout.

What’s Included

  • Feno Smartbrush
  • Feno Smarthandle
  • Feno Snap Charger
  • 1 TrueFit Mouthpiece
  • 3 Tubes of Feno Foam foaming toothpaste
  • 1 FREE tongue scraper

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How to use your Smartbrush

Get a better clean in less than half the time

Add Foam

Apply two pumps of Feno Foam to each side of the bristles. The xylitol-based micro-foam works into spaces that regular toothpaste can’t reach.

Position the brush

Your TrueFit Mouthpiece is sized to your mouth, so the bristles reach the front and back of every tooth. Press the button and relax.

Done in 20 seconds

Move the brush in circular motions for the most effective clean. Top and bottom, inside and out, you get the same thorough clean every time.

Plaque Removal

in just 20 Seconds:

The Results Speak for Themselves

Order Now, Pay Later
1 Week

With electric toothbrush

Even when using the most advanced electric toothbrushes, people often miss areas of the mouth or brush inconsistently and not long enough — all of which adds up to plaque build-up.

1 Week

With Feno Smartbrush™

The Feno Smartbrush significantly reduces the likelihood of human error, achieving near-complete plaque removal and a consistent full-mouth clean in just 20 seconds.

Feno does not guarantee results. This is an example of plaque removal from our product testing.

Advanced Oral Care technology in the palm of your hand

High-resolution sensors and proprietary AI turn every brushing session into personalized insights, with real coaches to guide your routine.

Feno smart toothbrush station with touchscreen showing time and a morning greeting.

Fully connected

The Smarthandle sends your brushing and health data to the Feno Plus app for personalized tracking and reporting.

7-day battery

Designed for portability and travel, the Smarthandle stays charged for an entire week.

Wireless charging

Connect the Smarthandle in the Feno Snap Charger for instant and magnetic wireless charging.

AI-Powered Fit for a Comprehensive (and Comfortable) Clean

The TrueFit Mouthpiece comes in 7 sizes, each with 18,000 ultra-soft bristles on a flexible plate that adapts to your unique dental arch.

U-shaped toothbrush head with dense white nylon bristles lining the full mouthpiece.

Up to 99% coverage

The TrueFit Mouthpiece gets into tight, hard-to-reach areas to remove plaque.

20 seconds

The full-mouth design simultaneously cleans all teeth in just 20 seconds.

250 strokes

The TrueFit Mouthpiece delivers 250 strokes per cycle for a rapid clean.

Natural freshness you can feel good about

Feno Foam uses xylitol, a natural plant-based compound, to whiten teeth and fight cavities, no toxic additives or harsh chemicals required.

Feno Foam foaming toothpaste in Fresh Mint, 3.4 fl oz white pump bottle.

Lasting freshness

Natural wild mint extract leaves you feeling refreshed between brushes.

Gentle on enamel

Our unique formula protects your enamel and helps strengthen your teeth.

Micro-foam tech

Our foaming toothpaste gets into hard-to-reach spaces that traditional paste simply can’t access as well.

4.9
Rated 4.9 out of 5 stars
Based on 332 reviews
99%would recommend these products
Total 5 star reviews: 319
Total 4 star reviews: 11
Total 3 star reviews: 0
Total 2 star reviews: 2
Total 1 star reviews: 0
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332 reviews
  • DS
    Deci S.
    Verified Reviewer
    21 hours ago
    Rated 5 out of 5 stars
    Fast, Convenient, and Leaves Your Teeth Clean

    ★★★★★

    I’ve really enjoyed using my Feno toothbrush. It’s super convenient, especially when I’m getting ready for work in the morning or brushing before bed. Even though it’s really fast, it still leaves my teeth feeling very clean. I’d definitely recommend it to anyone who wants to keep up with brushing without having to spend a lot of time doing it. It’s honestly one of the most convenient toothbrushes I’ve used.

    Feno
    4 minutes ago

    Thank you so much, Deci!

    We're thrilled to hear that you're enjoying your Feno and that it fits so seamlessly into your morning and nighttime routines. Making oral care faster and more convenient while still leaving your teeth feeling wonderfully clean is exactly what we set out to achieve.

    It's especially rewarding to know that Feno helps you stay consistent without having to spend a lot of time brushing. Thank you for your recommendation and for taking the time to share your experience!

    We're honored to have you as part of the Feno family and truly appreciate your support! 💙✨

  • DC
    Darin C.
    Verified Reviewer
    3 days ago
    Rated 5 out of 5 stars
    Wonderful Product

    I cant explain how great this product works and how wonderful their support is.

    I have used this daily for months now. It makes my teeth feel and look more clean then any electric toothbrush I've used in the past. Its also amazing to be able to brush your teeth in 20-30 seconds and move on with your day.

    Can't say enough great things about Feno...truly a wonderful product!!!

    Feno
    4 minutes ago

    Thank you so much, Darin!

    We're thrilled to hear that you've been using your Feno every day for months and that it's delivering a cleaner, fresher feeling than any electric toothbrush you've used before. Knowing that Feno has made it easier to fit effective oral care into your day is exactly what we hoped to achieve.

    We're also incredibly grateful for your kind words about our support team. Providing responsive, helpful service is just as important to us as creating a great product, and we're delighted that both the Smartbrush and our team have made such a strong impression.

    Thank you for your trust, your enthusiasm, and for taking the time to share your experience. We're honored to have you as part of the Feno family! ✨

  • BV Profile picture for Babbie V.
    Babbie V.
    4 days ago
    Rated 5 out of 5 stars
    MOUTH SO CLEAN!

    WOW! My Feno toothbrush is amazing. In 20 seconds, it cleans my teeth and mouth. I feel so fresh! Beyond that, I believe the mouth is the gateway to ALL health. As a Registered Nurse, I saw really bad heart, lung, liver, and kidney problems which began in the mouth and could very probably been avoided with good mouth care. Feno goes beyond that to excellent care! Thank you for making excellent mouth care possible. And in addition, the Support Team at Feno does a superior job of getting back to you, answering questions, and helping electronically-challenged people like me. Thank you, Feno!

    Feno
    5 minutes ago

    Thank you so much, Babbie!

    We're thrilled to hear that you're loving your Feno and enjoying that fresh, clean feeling after just 20 seconds! Knowing that Feno has made excellent oral care feel more accessible and achievable is incredibly rewarding for our team.

    We especially appreciate you sharing your perspective as a Registered Nurse. Your passion for good oral care and the importance you place on maintaining a healthy routine make your kind words particularly meaningful to us.

    We're also grateful for your wonderful feedback about our Support Team. Helping every customer feel comfortable and supported, especially when navigating something new, is a huge part of the Feno experience. We're so glad our team has been there to answer your questions and make things easier.

    Thank you for your trust, your support, and for taking the time to share such a thoughtful review. We're honored to have you as part of the Feno family! 💙✨

  • SH
    Syed H.
    Verified Reviewer
    4 days ago
    Rated 5 out of 5 stars
    Excellent and Fast Customer Service

    Customer Service was quick and fast - it resolved the problem within minutes.

    Feno
    6 minutes ago

    Thank you so much, Syed!

    We're thrilled to hear that our customer support team was able to respond quickly and resolve your issue within minutes. Providing fast, efficient, and hassle-free support is something we take great pride in.

    Thank you for taking the time to share your experience and for being part of the Feno family. We truly appreciate your support! 💙😊

  • P
    Pete
    Verified Reviewer
    5 days ago
    Rated 5 out of 5 stars
    Great service

    Best customer service I’ve experienced in a long time. Great response and communication

    Feno
    14 minutes ago

    Thank you so much, Pete!

    We're incredibly grateful for your kind words. It's wonderful to hear that our team provided the fast response and clear communication you deserve.

    Delivering exceptional customer support is a huge part of the Feno experience, so knowing that it stood out to you means a lot to our entire team.

    Thank you for taking the time to share your feedback and for being part of the Feno family. We truly appreciate your support! 😊

FAQ

How is the Feno Smartbrush™ different from other electric toothbrushes?

The Feno Smartbrush is a radical step forward for oral health. The average toothbrush has 2,500 bristles; the Feno Smartbrush has an average of 18,000. The average toothbrush brushes each tooth one at a time; the Feno Smartbrush brushes all teeth simultaneously. The average brush cycle takes 120 seconds; the Feno Smartbrush takes 20. The Feno Smartbrush is also the first brush that takes deep scans of your teeth and gums to provide ongoing insights into the condition of your oral health. An astonishing 90% of individuals suffer from some form of gum disease, an oversight we aim to correct with the Feno Smartbrush, designed as the product to bridge oral health and overall health.

Does the Smartbrush need any user technique to work effectively?

The Feno® Smartbrush is designed to be user-friendly and requires minimal technique for effective use. While the advanced technology, including the TrueFit™ Mouthpiece and ArcFlow Tech™, ensures comprehensive cleaning, users should still follow a simple technique for optimal results. While the Smartbrush is on, it is recommended to move the TrueFit™ Mouthpiece in a slow circular motion. This motion helps to achieve optimal bristle contact with all areas of the teeth and gums, enhancing the brushing results.

How does the Feno app provide personalized feedback and advice on oral health?

The Feno app revolutionizes personalized oral care by leveraging advanced technology and professional expertise. Embedded in the Smarthandle of the Smartbrush is a scanner that captures images of your mouth, including critical areas like the gumline, tooth integrity, and signs of inflammation. Once you complete a scan, the data is automatically synchronized with your profile on the Feno app. This seamless integration ensures that your oral health information is consistently up-to-date and readily accessible. The app then utilizes a dual approach for analysis: a network of licensed dentists and an evolving machine learning model. These dentists review and annotate your scans, providing valuable insights into your oral health status. Their annotations not only offer you personalized feedback and advice but also contribute to training our machine learning model. This model is designed to recognize patterns and deliver rapid, routine insights, enhancing the accuracy and effectiveness of the feedback you receive over time. Additionally, the app's chat feature allows you to directly communicate with a dentist from our network. This functionality enables you to discuss your scan results, ask questions, and receive expert advice, all within the app. You can easily share your scan data and reports with your dentist during these consultations, making the discussions more informed and productive.

Is there privacy built-in with the scanner?

Yes, the Feno Smartbrush includes multiple built-in privacy features for the scanner. The device is equipped with a secondary privacy chip, ensuring that all operations related to the scanner are securely handled. This chip prevents remote access to the scanner, enhancing the security and privacy of the device. Additionally, all data collected by the scanner is encrypted, providing an added layer of security to protect users' personal information.

Does Feno work without the app?

Yes. The brush is fully functional on its own. The app just adds to it: tracking, coaching, and insights that help you get more out of every session over time.

What's included with Feno, and are there any ongoing costs?

Feno is a personalized-fit, motorized, sensor-equipped device that brushes your whole mouth in seconds. There are two consumables to plan for: Feno Foam, and a fresh TrueFit Mouthpiece we recommend changing every three months. Everything's listed upfront, so you always know what to expect.

Can I use my own toothpaste, or do I need Feno Foam?

You can use any toothpaste you like. That said, Feno Foam is built for the mouthpiece, it spreads evenly across all 18,000 bristles at once, so every tooth gets the same coverage in that 20-second clean. Toothpaste works; foam just works better with how Feno brushes.

What if the mouthpiece doesn't fit my mouth?

Feno doesn't ship one universal size. Based on your mouth scan, we match you to the right TrueFit Mouthpiece from our seven sizes, a personalized fit, not a one-size tray (which is exactly why older U-shaped brushes failed). If it doesn't feel right at first, it's often just seating: place it in gently with the device off, bite down softly, and wiggle your jaw so the bristles reach every tooth. Still not comfortable? Reach out to support and we'll resize you. Your first two size exchanges are free.

Am I locked into a subscription?

No. Feno Plus is optional and you can cancel anytime from your account. You can also buy refills of Feno Foam one off whenever you need them.

What if I don't like it?

Every order is covered by our money-back guarantee: you have 30 days from delivery to return it. For US orders we provide the return label; outside the US, return shipping is covered by you. Just reach out to support and we'll walk you through it. And because your first two size exchanges are free, an imperfect first fit never costs you anything.

Who is Feno not for?

Feno isn't the right fit for everyone. We don't recommend it for anyone under 18, anyone with active braces, anyone with a crown placed within the last 4 weeks, or anyone with a pacemaker. If any of these apply to you, we'd suggest checking with your dentist before ordering.