Feno Smartbrush™ wins IoT Breakthrough’s Health & Wellness Product of the Year for 2025!

The prestigious recognition underscores Feno’s leadership and ongoing commitment to innovation in smart, connected oral healthcare technology.

LOS ANGELES - Jan. 8, 2025 – Feno, the healthtech company on a mission to scale access to better at-home oral healthcare, today announced that the Feno Smartbrush™ has been selected as winner of the “IoT Health & Wellness Product of the Year” award in the 9th annual IoT Breakthrough Awards program. The prestigious awards are conducted by IoT Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global Internet-of-Things (IoT) market today.

The Feno Smartbrush™ is Feno’s flagship device, and the world’s first U-shaped toothbrush to provide a comprehensive, full-mouth clean in just 20-seconds, along with AI-powered, preventative oral health insights. Feno also provides access to oral health coaches, allowing users to reap the benefits of personalized dental care at home. Feno’s technology includes:

• The Feno TrueFit Mouthpiece™ — A U-shaped design with 18,000 ultra-soft nylon bristles, delivering 250 strokes per cycle for an all-around clean in just 20 seconds.

• The Feno Smarthandle™ — A high-definition oral scanning device powered by AI, capturing detailed scans to provide possible early detection and personalized health insights through the Feno app.

• The Feno Hub —  Ensures superior hygiene with a hinged shield that protects bristles from airborne bacteria and an automated drying system to minimize bacteria buildup.

• XyFoam™ — Feno’s specialized foaming toothpaste that targets hard-to-reach areas, fights cavities, and provides whitening without harsh chemicals.

“We’re thrilled to accept the IoT Breakthrough award for ‘IoT Health & Wellness Product of the Year’,” said Dr. Kenny Brown, co-founder and CEO of Feno. “We designed this technology-forward smartbrush to address the vital link between oral health and overall health, and scale access to better at-home oral healthcare solutions. With an intuitive, IoT-connected device, we’ve made it much easier for individuals to improve their daily brushing routine and better understand the impact it has on their lives.”

The mission of the IoT Breakthrough Awards program is to conduct the industry’s most comprehensive analysis of the global Internet-of-Things industry, and then recognize the ‘breakthrough’ innovators, leaders and visionaries across a broad range of IoT categories. This year’s program attracted thousands of nominations from companies all over the world. Winning the “IoT Health & Wellness Product of the Year” category affirms Feno as a standout company in the complex IoT landscape. 

“The Feno Smartbrush is a breakthrough in connected health and wellbeing,” said Steve Johansson, managing director at IoT Breakthrough. “Innovative components integrate science, design, and AI, resulting in a dual-purpose tool that not only provides a quick efficacious clean, but also serves as a critical health monitoring device. No other consumer IoT product has addressed the mouth as the gateway to overall health like the Feno Smartbrush.”

About IoT Breakthrough
Part of the Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the IoT Breakthrough Awards program is devoted to honoring excellence in Internet-of-Things technologies, services, companies and products. The IoT Breakthrough Awards program provides a forum for public recognition around the achievements of IoT companies and products in categories including Connected Home and Home Automation, Connected Car, Industrial IoT (IIoT) and Smart City, Consumer IoT and more. For more information visit IoTBreakthrough.com.