Feno's Increasing Media Spotlight and Recognition

A toothbrush with AI, a camera, and a subscription. I tried out the Feno toothbrush: a full-mouth, U-shaped toothbrush. It brushes your entire mouth in 20 seconds as opposed to the typical 2-minute brush time recommended for standard toothbrushes.

The Feno toothbrush seemingly did a pretty thorough job of brushing my teeth and was quick and comfortable." - Owen Grove

The big appeal is the time saved, and having grown used to brushing my teeth for two minutes at a time, a brushing experience that ends in 20 seconds is really strange and quite delightful.

The feeling of cleanliness is undeniable, Feno says that its internal pilot studies yielded 99% plaque removal in three days, while achieving that coveted 75% reduction in brushing time." - Stephen Warwick

How many of us really put in the 2-plus minutes of brushing that dentists recommend? And are we really putting brush to tooth as effectively as we should?

Feno cuts the time to just 20 seconds, and its Smartbrush does the work for you. - Carly Quellman

The brush has cameras built into it that allow you to take photos and submit them in the app to get analyzed for oral health issues.

The Feno Smartbrush, in addition to being a cleaning tool, analyzes oral health markers to detect broader systemic risks.

Its app allows users to track brushing habits, provides an oral health report and gives users the ability to chat with a oral health coach.

The average toothbrush has 2,500 bristles, while the Feno Smartbrush has an average of 18,000.

Also, the average brush cycle takes 120 seconds while the Feno Smartbrush takes 20 because each tooth is being brushed simultaneously due to the design. - Jon Marashi, DDS